
Our story
Our story
Travel is in our DNA.
Travel is in our DNA.
A little about us
A little about us
Global Travel Cards was started in 2005 as the first gift card powered by an Online Travel Agency.
We are proud to be associated with over 100 of the largest distribution platforms and gift card retailers across 6 continents.
We are active members of the Incentive Marketing Association and other commercial groups in the sector
Global Travel Cards was started in 2005 as the first gift card powered by an Online Travel Agency.
We are proud to be associated with over 100 of the largest distribution platforms and gift card retailers across 6 continents.
We are active members of the Incentive Marketing Association and other commercial groups in the sector
Global Travel Cards was started in 2005 as the first gift card powered by an Online Travel Agency.
We are proud to be associated with over 100 of the largest distribution platforms and gift card retailers across 6 continents.
We are active members of the Incentive Marketing Association and other commercial groups in the sector
Leadership Team

Peter Friend
Founder and CEO
Peter Friend spent 25+ years in the Hospitality Industry as a developer, owner, and operator of hotels in North America prior to founding Global Travel Cards in 2005.
Peter has served on the Boards of the IMA, IMA Europe, and multiple other industry organizations.
Peter Friend spent 25+ years in the Hospitality Industry as a developer, owner, and operator of hotels in North America prior to founding Global Travel Cards in 2005.
Peter has served on the Boards of the IMA, IMA Europe, and multiple other industry organizations.

Matt Friend
Head of Partnerships
Matt Friend began his career at a global consulting firm before moving into the Payments and eCommerce Industry for several years.
Prior to joining Global Travel Cards, Matt served as a Sales Director at a publicly traded eCommerce technology provider.
Matt Friend began his career at a global consulting firm before moving into the Payments and eCommerce Industry for several years.
Prior to joining Global Travel Cards, Matt served as a Sales Director at a publicly traded eCommerce technology provider.
Company Founded
2005
Rebranded to Global Hotel Card
2012
Introduction of Global Experiences Card
2017
Introduction of Global Tickets Card
2025
Introduction of Global Auto Card
2026
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Contact Us
Contact Us